Paul Rand

Paul Rand

President and CEO, Zocalo Group at Zocalo Group -- a division of Critical Mass (Omnicom Group)
Chicago, United States

About me

Paul M. Rand is widely regarded as an industry leader and innovator in digital marketing, social media, word of mouth and public relations. He is currently the President and CEO of Zócalo Group, a Critical Mass company and a leading digital social media and word of mouth marketing agency. Prior to Zócalo, Paul already had a long and impressive history of innovative digital leadership: he served as global Chief Digital Officer for Ketchum and was the founder and CEO of Corporate Technology Communications (CTC), the Midwest’s largest independent corporate and technology communications firm. Paul is on the national board of directors for the Council of the Better Business Bureau, is a past president and board member of the Word of Mouth Marketing Association (WOMMA), and is Vice Chairman of the Dean’s Advisory Board for DePaul University’s Driehaus College of Business and Kellstadt Graduate School of Business. He has been featured in The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, National Public Radio, The Chicago Tribune, PRWeek, AdWeek, and Advertising Age and is also is the author of Highly Recommended: Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business, published in September 2013 and distributed globally by McGraw-Hill.


President and CEO, Zocalo Group
Zocalo Group -- a division of Critical Mass (Omnicom Group)
March 2007 - Present (11 years 10 months)
Global Chief Digital Officer
Chicago, United States
October 2013 - September 2014 (11 months)
Past President and Board of Directors
United States
2006 - 2011 (5 years)
Partner, Global Chief Development and Innovation Officer
Chicago, United States
February 2005 - February 2007 (2 years)
Managing Director, Ketchum Chicago; Director Ketchum Global Technology Practice
Chicago, United States
January 2001 - January 2005 (4 years)
Corporate Technology Communications
February 1997 - January 2001 (3 years 11 months)
Founded and CEO of CTC, one of the nation's leading independent public relations firms. Worked with a number of Fortune 500 and emerging companies. Programs for clients included marketing communciations, corporate communications, b to b communications, brand strategy, financial communications and crisis communications. CTC was acquired by Omnicom/Ketchum in 2001.
Executive Vice President
Golin Harris Public Relations
April 1994 - January 1997 (2 years 9 months)
Capable Kid Counseling Centers
March 1990 - February 1994 (3 years 11 months)
Co-Founded what grew into eight-location operation of mental health counseling centers for children and their families. Company was acquired by National Medical Enterprsies in 1994.
Account Supervisor
Chicago, United States
1986 - 1990 (4 years)

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