Carine van der Heijden
Head of Production at Morton Jankel Zander (MJZ)
New York, United States
TitleGet in the Game (French)
Title (original language)Soyez au cœur de l'action
Agency
Campaign Passion Search
Advertiser Booking.com
Brand Booking.com
Date of First Broadcast/Publication
Business Sector Travel Agencies, Tour Operators
Philosophy The main film, 'Get in the Game', celebrates the unbridled passion of those who travel to support and experience their favourite sport. Two further TVCs will also launch in the coming weeks. Rolling out globally on TV, cinema and online, the films are supported by digital, social and sponsorship strategies. The campaign will also run in the United Kingdom, Germany, Sweden, Italy, Spain, Poland and in the coming months in Australia and Canada. 
Media Type Television & Cinema
Length
Audio Post
Editing Company
Chief Marketing Officer
Head of Brand
Client Credits
Client Credits
Client Credits
Client Credits
Client Credits
Client Credits
Client Credits
Client Credits
Client Credits
Client Credits
Client Credits
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Head of Production
Broadcast Producer
Production Assistant
Strategic Planner
Account Planner
Digital Strategist
Account Director
Account Director
Account Manager
Project Manager
Project Manager
Business Affairs
Production Company
Director
Director of Photography (DOP)
Producer
Executive Producer
Editor
Assistant Editor
Executive Producer
Sound Designer/Mixer
Addidtional Track Lay
Florian Hoffmeister / DP

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