Title | The Human Crossing |
Agency | Ogilvy UAE |
Campaign | Human Crossing |
Advertiser | Volkswagen |
Brand | Volkswagen |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Road Safety |
Philosophy | We had an innovative idea to make our roads a little more human, reminding drivers that pedestrians aren’t invisible, they are human beings, each with their own name and story. |
Problem | Drivers ignore zebra crossings far too often. It’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians. |
Media Type | Ambient |
Length | |
Advertiser's Supervisor | Thomas Milz |
Advertiser's Supervisor | Michael Koehler |
Advertiser's Supervisor | Michelle Hogan |
Advertiser's Supervisor | Hana Mathew |
Advertiser's Supervisor | Anja Petrovski |
Chief Creative Officer | Paul Shearer |
Executive Creative Director | Ramzi Moutran |
Creative Director | Sascha Kuntze |
Associate Creative Director | Juliana Paracencio |
Art Director | Juliana Paracencio |
Associate Creative Director | Luiz Vicente Simões |
Copywriter | Luiz Vicente Simões |
Art Director | Maram Ashour |
Copywriter | Waleed Bachnak |
Designer | Mônica Yuri |
Designer | Irfan Ghani |
Retoucher | Ramadan Ibrahim |
Client Services Director | Atul Shenoy |
Account Manager | Joaquin Lajud |
Account Executive | Nathalie Sbaiti |
Account Director | Shefali Vyas |
Creative Director | Phil McGovern |
Production Manager | Nick Wilding |
Cameraman | Thad Brown |
Cameraman | Tom Richardson |
Editor | Griffin Pinto |
Production Company | WSF White Space |
Production Company | Factory |
Production Company | Sian Group |
Grading/Online | Moving Stills |