Diego Alvarez
Producer at Melmac films
TitleStep Into The Blue Shoes Case Study
Agency
Campaign Step into The Blue Shoes
Advertiser Center of Diagnoses and Treatment of Autism Peru
Brand Center of Diagnoses and Treatment of Autism Peru
Date of First Broadcast/Publication 2016 / 4
Business Sector Institutional/Public Interest/Non-Profit Org.
Story People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years. 
Media Type Case Study
Length
Chief Creative Officer
Creative Director
Copywriter
Art Director
Art Director
Designer
Account Planner
Executive
Production Company
Production Company
Production Company
Director
Director of Photography (DOP)
Editing and Post-production
Editing and Post-production
Gaffer
Camera Assistant
Lighting
Mounting & Post
Producer
Audio
General Producer
Executive Producer
Music

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