| Title | Martha |
| Agency | Dieste |
| Campaign | Martha |
| Advertiser | Dallas Pets Alive! |
| Brand | Dallas Pets Alive |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Tasked with reminding people how influential dogs can be in our lives, we set out to reveal a powerful truth in history. So we went back 50 years, when iconic Beatle musician Paul McCartney first composed “Martha My Dear,” a beautiful song many of us still love today. For years people believed the song was about Paul’s girlfriend at the time. So we masterminded a campaign that recreated the birth of the song and gave credit to Paul’s dog Martha, who according to him was the real inspiration behind it all after he gave her a home. This truth about Martha as well as the achievements of people’s own pets proved to the world that when you change a dog’s life, they return the favor. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Ciro Sarmiento |
| Associate Creative Director | Damian Nunez |
| Art Director | Francisco Arranz |
| Copywriter | José Benitez |
| Agency Producer | Jose Luis Chavez |
| Executive Producer | Leda Nasio |
| Director | Seba Schor |
More Work
SEE ALLRicher Life
- BRAND:
- Dallas Pets Alive
- AGENCY:
- Dieste
Funny illustration
- BRAND:
- Dallas Pets Alive
- AGENCY:
- Dieste