| Title | The World's Best New Condom |
| Agency | Alpha Century |
| Campaign | The World’s First Re-Engineered Condom |
| Advertiser | LELO |
| Brand | LELO HEX |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Contraceptives & Pregnancy Tests |
| Philosophy | Marking the first time the condom has been re-engineered since the 1950s, LELO wanted to go big with its launch, bringing in Charlie Sheen to help get people to rethink the use of condoms, which are in decline despite the continued rise of STIs and HIV globally. |
| Media Type | Digital |
| Length | |
| Brand Development | A Little Bird |
| Director | Jason Lehel |
| Director | Oscar Hudson |
| Creative Delivery | OOH |
| PR | Lisa Ventham |
| PR | Marco Richards |
| PR | Highwire |