Aldi - "Good Different "

BMF

BMF Pyrmont, Australia

Awards

13709

Brand: Aldi
Country: Australia

Advertiser: Aldi

Title	Good Different
Agency	BMF
Campaign	Aldi
Advertiser	Aldi
Brand	Aldi
Date of First Broadcast/Publication	2017 / 5
Business Sector	Retail, Distribution & Restaurants
Story	Executions in this Lion 1. DAVE Brief Explanation As part of the ’Good Different’ brand platform ALDI launched a 30-second TV ad to tell Australians that - good or bad - their opinions matter. The ad stars Dave - a man of few words and even fewer superlatives. When Dave says something is ‘not bad’ the world knows that it is in fact incredible.
Media Type	Web Film
Length	45 seconds
Production Company	The Sweet Shop
Creative Director	Alex Derwin
Associate Creative Director	Rosita Rawnsley-Mason
Art Director	Rosita Rawnsley-Mason
Art Director	Nadia Ahmad
Copywriter	Tom Johnson
Copywriter	Millicent Malcolm
Designer	Matthew Hughes
Account Planner	Hugh Munro
Managing Director	Stephen McArdle
Account Director	Toby Hussey
Account Director	Hayley Basham
Agency Producer	Jenny-Lee Archer
Production Company	The Sweet Shop
Director	Steve Ayson
Production Company Producer	Cindy Kavanagh
Executive Producer	Loren Bradley
Executive Producer	Edward Pontifex
Managing Partner	Wilf Sweetland
Editor	Peter Sciberras
Photographer	Gavin Johns
Art Buyer	Basir Salleh
Music Supervision	Level Two Music
Sound Production	Rumble Studios
Director of Photography (DOP)	Germain McMicking
Executive Creative Director	Cam Blackley
Art Director	Hans Christian Berents
Designer	Matthew Hughes
Executive Planning Director	Christina Aventi
Head Of Planning	Hugh Munro
Group Account Director	Toby Hussey
Account Director	Rose Flowers
Agency Producer	Jenny Lee-Archer
Producer	Cindy Kavanagh
Managing Partner	Wilf Sweetland
Editor	Peter Sciberras
Director of Photography (DOP)	Germain McMicking
Marketing Director	Mark Richardson
Marketing Manager	Kylie Warnke
Production	Rumble Studios
Executive Creative Director	Cam Blackley
Creative Director	Alex Derwin
Associate Creative Director & Art Director	Rosita Rawnsley-Mason
Art Director	Hans Christian Berents
Copywriter	Tom Johnson
Copywriter	Millicent Malcolm
Designer	Matthew Hughes
Executive Planning Director	Christina Aventi
Head of Planning	Hugh Munro
Managing Director	Stephen McArdle
Group Account Director	Toby Hussey
Account Director	Rose Flowers
Agency Producer	Jenny Lee-Archer
Director	Steve Ayson
Producer	Cindy Kavanagh
Executive Producer	Loren Bradley
Executive Producer	Edward Pontifex
Managing Partner	Wilf Sweetland
Editor	Peter Sciberras
DoP	Germain McMicking
Marketing Director	Mark Richardson
Marketing Manager	Kylie Warnke
Entrant Company	BMF ADVERTISING
Idea Creation	BMF ADVERTISING
Production	THE SWEET SHOP
Production	ARC EDIT
Production	ALT.VFX
Production	LEVEL TWO MUSIC
Production	RUMBLE STUDIOS
Additional Company	ALDI STORES AUSTRALIA