| Story | To support the theatrical release of Jurassic World, we produced an integrated campaign that spanned strategic approach, the premier trailer, more than 200 original content pieces and behind-the-scenes featurettes shot on the film’s set over two years, an in-world website that treated Jurassic World as a real-life theme park and an extensive social media campaign across Facebook, Twitter, Facebook, Instagram and Tumblr. Our campaign culminated with Jurassic World setting a new box office record. At the time, it held the title of the highest grossing debut in U.S. and international box office history. |