Hi I’m JB, half French & Swiss. After 10 years working for others as Head of Strategy in ad agencies, imagining approaches for various brands in diverse business sectors [from Moët & Chandon, to Kidde, Scubapro or Intrawest…], I started my own company : LES DÉFRICHEURS - creative strategy.
Same word in French for land clearer and innovator… yes, you’re right, it’s weird.
Studies are clear, Frenchies have a rude reputation. But our oddness may be one of the many reasons why tourists and companies still invest our territory. Because we may complain all the time, wear lots of v-necks and have unexplainable behaviours when it comes to food and wine ; you’ll perhaps need our help, insights and global comprehension of this 66,6 million individuals market.
Brand adaptation, product launch, targeting, digital/social/content “game plan“, weak signals… We are strategically excited, technology friendly, creatively influenced and find it even greater when collaboration has no borders.
Give me a call +33 770 0302 69, or email email@example.com ; I promise you a warm welcome and serious results… thanks to my ‘Swiss side’.