Ministry of Defence - Royal Air Force - "Sound skills"

WCRS

WCRS London, United Kingdom

Awards

8117

Brand: Ministry of Defence - Royal Air Force
Country: United Kingdom

Advertiser: Royal Air Force

Title	Sound skills
Agency	WCRS
Campaign	Sound skills
Advertiser	Royal Air Force
Brand	Ministry of Defence - Royal Air Force
Date of First Broadcast/Publication	2017 / 1
Business Sector	State Employment, Forces & Police Recruitment
Story	Today the Royal Air Force is launching a new campaign to boost recruitment for intelligence roles working with foreign languages. To help find prospective candidates, WCRS has developed ‘Sound Skills’, an online test that lives on the RAF website, designed to assess users’ selective auditory attention (selective hearing). The test asks people to listen to different scenarios and asks the player a question relating to what they heard. The scenarios, which use binaural sound to create an immersive 3D experience through a standard pair of headphones, have been carefully designed to evaluate whether people have the skills required to excel in the role and get increasingly difficult as the test goes on.
Media Type	Web Site
More Information	https://www.raf.mod.uk/recruitment/roles/roles-finder/intelligence/intelligence-analyst-linguist-new
Creative Director	Ben Long
Creative Team	James S Hodson Hodson
Creative Team	Jason Keet
Agency Producer	Alex Honnor
Digital Project Manager	Sam Child
Planning Team	Olivia Stubbings
Planning Team	Matt Rhodes
Production Designer	Craig Townsend
Production Designer	Darren O’Donoghue
Director of Creative Technology	David Gordon
Creative technologist	Gon Fernandez
Media Agency	MEC, Carat
Sound Designer	Steve Lane
Account Manager	Lawrence Beatt
Account Manager	Laura Hale
Account Manager	Will Lever