Alexander doesn't do things the traditional way. He came to Directing via the varied worlds of trawler man, market salesmen, brick mover, timber expert, tour manager, celeb assistant and video editor.
As you'd expect he always gives a fresh perspective on every task, a perspective he has unleashed on brands such as Audi, Toyota, Red Bull, Google and Adidas.
He has a director's eye for detail and an editor's appetite for storytelling. Always searching to unearth the emotional truth of any story, whilst challenging the senses of the audience.