Lauren Chan
Art Director at Saatchi & Saatchi Wellness
New York, United States
TitlePublic Shooting 2
Agency
Campaign Take Down Gun Violence
Advertiser Concerned Citizens to Take Down Gun Violence
Brand Concerned Citizens to Take Down Gun Violence
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline In case of school shooting act immediately
Story On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters gave practical tips and advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create. 
Media Type Print
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Illustrator

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