| Title | Alzheimer ATM |
| Agency | Y&R Argentina |
| Campaign | Alzheimer ATM |
| Advertiser | Banco Santa Fe |
| Brand | Banco Santa Fe |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | There are more than 35 million people in the world with Alzheimer’s. In Argentina only 10 % of people receive appropriate treatment for this disease. So, Taking advantage that a lot of people pass through the branches of Banco Santa Fe's doors, we made an interactive and innovative activation. Seeking to generate awareness in society on such an important issue, we intervened the ATMs and made them become an unforgettable experience for our clients |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Martin Nino Goldberg |
| Creative Director | Federico Aubone |
| Copywriter | Camilo Santander |
| Art Director | Alvaro Salazar |
| Chief Agency Producer | Luis Pompeo |
| Account Director | Luz Illescas |
| Account Executive | Macarena Calvis |
| Company production | ORUGA CINE |
| Director | Fee Russo |
| Director | Martin Levi |
| Executive Producer | Ioni Borisonik |
| General Producer | Ariel Fainholc |
| Editor | Javier Falchi |
| Post Production | Santiago Travi |
| Music | Noroeste |