As one of the first people new clients meet, Karin plays a key role in TBWA\CHIAT\DAY’s continued growth. A “business matchmaker” of sorts, she’s developed a sixth sense for determining how the agency can best partner with current and potential clients.
Karin has the rare distinction of working on practically every account in the building, contributing to well over $2 billion in new business. But more importantly, she’s helped the agency establish meaningful and lasting relationships with brands that share the agency’s desire for bold, disruptive work. Karin also oversees all of the agency’s marketing and communication efforts.
Karin plays an active role in the greater advertising and marketing community as well — serving as a member of the 4A’s West Coast New Business Committee, 4A’s New Business Task Force, Omnicom’s CLOSE+ Leadership Committee and thinkLA’s Board of Directors.