CIMADE - "Swim"

Josiane

Josiane Paris, France

Awards

4908

This ad is part of the ACT Responsible Collection

Brand: CIMADE
Country: France

Advertiser: La cimade

Title	Swim
Title (original language)	Nager (anglais)
Brief	Close-up on a man's face, dripping wet. In the background, the sounds of a cheering crowd. But as the camera pulls back, the cheers fade and we see that the man is alone on a beach, having swum ashore. Launched just after Paris was announced as the host of the 2024 Olympics, the campaign presents migrants as top athletes, who must fight with courage and resilience to find a safer place.
Agency	Josiane
Campaign	#LivingIsWinning
Advertiser	La cimade
Brand	CIMADE
Date of First Broadcast/Publication	2017 / 9
Business Sector	Charities, Foundations, Volunteers
Story	Living is Winning is a refugee awareness campaign, the day after Paris was officially set to host 2024 Olympics. The campaign focuses on refugees who must fight with courage and resilience in search for a safer place. The creative idea is to present the migrants as top athletes. Giving them the respect they deserve for their extraordinary performances, beyond human limits.
Media Type	Television
Length	27 seconds
Creative Team	Valentin Guiod
Creative Team	Min-Hyung Choi
Account Manager	Laurent Allias
Account Manager	Baptiste Thiery
Account Director	Laure Castagné
Project Manager	Aïda Khalfi
Production Company	OTSOParis
Head of Production	Maxime Fossen
Production Assistant	Marie-Paule Patole
Director	Valentin Guiod
Camera Assistant	Jodie Arnoux
Camera Assistant	Raphael Aprikian
Make-Up Artist	Mélanie Rathelot
Casting	Salim Fontaine
Casting	Leila Sara
Casting	Tibo Drouet
Grade	Arthur Paux
Grip	Brice Bourdet
Director of Photography (DOP)	Elodie Tahtane
Director of Photography (DOP)	Martin Laugery
Music	Edouard Druot
Post Production	Delapost Paris