Sam Khoury

Sam Khoury

VP of Sales | Demand | Global Advertising | Revenue Generation | Video at Media122
Orange County, United States

About me

I am a senior interactive sales executive with over 14 years of experience in creating and executing business, sales and marketing plans. Passionate and creative, always focused on creating new opportunities by extending and creating new company core competencies. Deep experience in Display, Video and Mobile advertising with an emphasis on creating new business processes and opportunities to drive massive revenue growth. A driven leader who has proven ability to hire, manage and drive local or remote teams to new revenue growth.

Business Development, Sales Management, Display Advertising, Mobile Advertising, Video Advertising, Regional Expansion, Emerging Markets, Partnerships, Account management, VPN, Security Software


VP of Sales, Mobile and Desktop Demand
Media 122
2016 - Present (3 years)
Leading on all mobile and desktop demand partnerships
Cedar Consultants
2013 - Present (6 years)
I have been involved with multiple startups and well established companies advising in the area of sales, marketing, strategic partnerships and new market entry.

Avast Software (Prague) (2014-2015) - User acquisitions and Monetization for antivirus and Secureline VPN. (2015-2016) (Company Acquired)- Strategic partnerships across the Middle East and North Africa.

Adaptifyed (Irvine) (2015-Present) - Display and Video monetization strategies and implementation across the platform.

Webisaba (Palestine) (2015-2016) - Strategic partnerships and market entry into United States.

VuePanel (Irvine) (2015-Present) - Pricing and positioning of video conferencing product.

FindWisely (Anaheim) (2015) - Business development and partner selection for crowd funded food coupon app.

NetObjex (Irvine) (2014-2015) - Beacon communicator app for automotive and retail space.

Steganos GmbH (Berlin) (2014) - VPN monetization strategy for free product.

Ikoo (2013-2014) - Reorganization and streamlining of sales structure and product offering.
Advisor - Monetization/User Acquisition
Avast Software
2013 - 2014 (1 year)
(Consultancy Contract)

User acquisition and monetization strategies for Avast Anti-virus and SecureLine VPN.

- Working closely with Avast building advertising plans, performance metrics, and budgets that align with Anti-Virus and VPN goals
- Monitoring and optimization of performance of campaigns on an ongoing basis.
- Identify new partner, platform, and optimization opportunities to drive campaign performance.
- Develop test plans, measure performance, and make recommendations.
- Partner with International teams to support International advertising as appropriate.
- Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to appropriate department heads.
VP of Emerging Markets
AnchorFree Inc
2012 - 2014 (2 years)
Responsible for all monetization of Display, Video and Mobile inventory.

-Designed and executed global strategy for market entry into Asia, Middle East and Africa.
-Monetized Display, Video and Mobile Ad Inventory through global and regional networks, exchanges and DSP's.
-Restructured rate card and regional presentations to be more regionally relevant.
-Contracted exclusive reseller for MENA; assisted in market entry, hiring and training of all sales and account management staff.
-Worked with rep firms, sales houses and media partners in Middle East, North Africa and Asia.
Director of Sales & Marketing
2009 - 2012 (3 years)
Responsible for managing all sales and account management as well as regional expansion strategy and execution.

-Responsible for market analysis, forecasting and regional expansion.
-Responsible for signing commitments with local and multinational agencies yielding 450% growth in 2 years.
-Hired, managed and lead a Sales and Account Management team of over 17 people.
-Conducted quarterly sales and account management staff training including product updates, quarterly product targets and sales strategies.
-Implemented CRM tool and metrics to support planning, sales reporting, sales performance management and effectiveness.
-Worked with marketing manager to develop sales support material, sales kits, presentations and incentive promotions.
-Spoke publicly and participated in over 10 events in 2010/2011 as speaker for online advertising in the region.
Sales Director
The Enthusiast Network
2007 - 2009 (2 years)
Evaluated and managed the sales division and established partnerships with national scale resellers to assist in generating a new revenue streams for the division. I succeeded by establishing three major national resellers, which combined consist of nearly a quarter million dollars in monthly billing.

-Responsible for all sales activities, departments and personnel including 14 business development managers and 4 account managers.
-Provided leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.
-Analyzed sales statistics to determine business growth potential.
-Established performance goals for all sales department employees, and monitored performance on a continual basis.
-Oversaw all hiring and training of personnel involved in sales.
-Involved in the development of the strategic marketing plan with senior management.
-Coordinated sales operations with all other departments/divisions.
-Developed and/or maintained and improved business relations with all dealers/dealer groups active on our programs.
-Targeted new customers and new sales opportunities, initiated action plan to approach and secure new business for the company.


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