John Thomas

John Thomas

Vice President at J. Walter Thompson Worldwide
Hyderabad Area, India, India

About me

Marketing and Communication Specialist with comprehensive knowledge of digital and traditional media from agency and client perspectives and a rich experience spanning multiple global markets – UAE, Bahrain, Saudi Arabia and France, developing business, corporate / brand strategies by leveraging potential client assets to gain reputation and growth.

Successful proven P&L and senior management experience with a wide range of blue-ribbon brands, contributing in building brands across a diverse set of business sectors - Banking, Automotive, Oil & Gas, Luxury, Tourism, Transportation, Telecom, Healthcare, Telecom, Real Estate and FMCG.


o Develop focussed marketing plans / budgets
o Develop and Manage Integrated Marketing Campaigns
o Business Plans / Forecasting Models
o Brand Strategy and Branding / Identity Development
o Marketing Specialist – Business & Marketing plans
o Market Research - all types of Quantitative & Qualitative
o Digital and Online strategy and implementation
o Consumer Engagement
o Promotions planning
o Insight driven marketing campaigns
o Corporate Communications messaging & content creation
o Creative Briefing & Immersion
o Driving New Business Pitches
o Agency Financials
o Project Management & Quality Assessment
o Managing Marketing Departments and Processes
o Delivering Results - "Performance Marketing"

o BRANDS WORKED ON: Abudhabi Islamic Bank (ADIB), Commercial Bank of Qatar (CBQ), Qatar National Bank (QNB), Ahli Bank of Qatar, Damas, Al Fardan Jewellry, Qatari Diar, Emaar, The Pearl Qatar, Nivea, McDonalds, Pepsi, Unilever, Kingfisher, Al Marai, Q-Tel, STC, Chevrolet, Peugeot, Mitsubishi, BMW, Marriot, Petromin, Woqod, Rasgas, Shell, Mearsk Oil Qatar, Hamad Medical Corporation (HMC), ICT Qatar, City Center, Malomatia, Qatar National Broadband Network, Qatar Rail, Qatar Finance House, Lusail City, Dar Al Tamleek, Master Card Europe, ADP, CDK, Broadridge, Apollo Hospitals, CTRLS,

Sector Experience


Group General Manager
Sixty Degrees
February 2013 - December 2014 (1 year 10 months)
Created a unique philosophy, identity, strategic tools and systems for 60 Degrees the agency. Recruited creative talent and created a winning team spirit. Increased client base by 30% - (Won clients like Chevrolet, Hamad Medical Corporation, Ahli Bank Qatar) and enhanced the retainer fee based revenue. Ensured service quality and creativity is maintained. Developed strategic and insightful presentations for pitches.Finding opportunities for growth and in search for creative talents to fuel that growth. Evaluate time sheet reports, billing reports and cash flow reports to make the agency focus on being effective. Ensure smooth Cash flows by supervising receivables are in check and supplier payments done on time. Keep market research and strategic teams focussed on changing trends. Improve the service quality as the agency progresses. Constantly improve the online and digital capability of the agency.
Senior Marketing Consultant & Managing Partner
BCI Consulting Wll.
September 2010 - December 2012 (2 years 3 months)
Developing strategic marketing plans with set goals and KPIs / finding market gaps, conducting need gap analysis / brand strategies / tracking brand performance based on parameters agreed (awareness, attributes, loyalty, conversions etc) / develop brand architecture and identity / track marketing performance using research and available systems and processes.o As a senior consultant at BCI, I managed extensive market research projects across 5 global markets namely London, Morocco, Egypt, Tajikistan and Italy for a large government owned real estate company, Qatari Diar to measure investor decision making process and buying intention.o Lead consultant on a marketing consulting engagement with the Mitsubishi dealer in Qatar (Naser Bin Khaled & Co.) to develop an yearly marketing plan for car sales, spare parts and quick service centers including KPIs for ATL, BTL, Online and digital plan, events and road shows. Developed a marketing matrix to track marketing results on a quarterly basis. Involved with briefing the ad agency in developing creative content.o Developed brand and launch strategy for Qatar National Bank's international expansion.
Director of Strategic Planning & Head of Operations
In Communications
December 2004 - August 2010 (5 years 8 months)
Championing the Strategic Planning function for the agency. Building working equations with the internal teams towards excellence. Providing Consultation, Business / Corporate and marketing strategies to clients. Training a team of Saudi talents for the Account Management function. Planning growth for the agency in building a select portfolio of clients. Driving new business efforts delivering pitch presentations. Conducting Account Management follow-up meetings for closure of jobs, payments and targets. Ensuring yearly targets are achieved. Evolving systems within the agency for smooth operational efficiency. Develop business and marketing strategies for select clients. Maintain database of information related to the economy and related business sectors. Conduct and commission research related to developing and implementing strategic framework.Lusine (Al Marai's baked food brand) Brand re-positioning, complete packaging revamp & successful re-launch into Saudi and regional markets. Alyoum Fresh Chicken (Al Marai's fresh chicken brand) Packaging and Launch into KSA and regional markets in the gulf. Dar Al Tamleek (Guidance Financials Co., a Home Mortgage Co. from USA), handled the launch in Saudi Arabia from development of strategic communications plan including web marketing, direct response advertising, customer engagement, lead generation to contract deal initiation.
Director of Strategic Planning
FP7 / McCann Worldgroup
March 2000 - June 2004 (4 years 3 months)
Conduct Briefing and immersion sessions for the creative. Develop and recommend Marketing Strategy and Brand Strategy. Launching and building successful brands across world markets. Qualitative and Quantitative Market Research, Conducting or Commissioning. Develop strategic campaign briefs or evaluating briefing documents from the team. Tracking Economic Indicators of the Gulf region and updating Market Info on product categories. Drive new business pitches from initiation to final presentation. Team player and motivator.
Account Planner / Manager
July 1994 - August 1998 (4 years 1 month)
Kingfisher Lager Beer / Pepsi / Acer Computers /


Master of Business Administration (MBA)

1990 - 1992 (2 years)
Specialized in Marketing

Grades from Royal School of Music

1980 - 1989 (9 years)
Western Classical Piano

Secondary School Certificate

1973 - 1983 (10 years)

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