Satisfied clients require more than clout. Chris and his team prove this every day as they manage the largest single concentration of TV expenditure in the U.S. marketplace. Deals are negotiated, buys are placed, and commercials air for the most admired brands in the world, all with an unrelenting focus on high quality environments AND creative enhancements.
After working at BBDO for more than a decade, Chris played an integral role in the transformation of his media department into part of a full service media agency. Transformation has also been a theme in his professional responsibilities. Sensing change in the TV marketplace, Chris stayed ahead of the curve and by embracing the new paradigm, led the first agency team to create long-term agreements within digital video offerings of major media owners. This has evolved into a marketplace approach that incorporates digital into almost every deal and leverages traditional TV clout to deliver benefits to clients on multiple video platforms.
Recently named one of the “Market Movers” by Broadcasting & Cable magazine, Chris is an industry leader who is a regular conference panelist and trade press contributor. With a wife, three children and two step-children, Chris has a rewarding personal life as well.