| Title | The Big Scoop campaign |
| Agency | TMW Unlimited |
| Campaign | The Big Scoop campaign |
| Advertiser | Dogs Trust |
| Brand | Dogs Trust |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Environmental & Animal Issues |
| Philosophy | To mark this year’s The Big Scoop campaign, an initiative aimed at encouraging everyone to pick up after their dogs, we have provided eight areas in the UK with attention grabbing installations including poo bag dispensers, bench wraps and boards, posters and bin stickers that feature “love lines” from dogs to dog owners.The installations can be found in Croydon, Fenland, Newcastle, Lisburn, Cornwall, Hastings, Flintshire and Fife. Email Dogs Trust to find out more about The Big Scoop locations.The aim of the campaign is to not only to generate awareness of the issues about dog fouling but to encourage dog owners to dispose of their pooch’s poop and stress that dog mess can be placed in any public bin. |
| Problem | We may be a nation of dog lovers but with a population of 8 million dogs in the UK, unwanted dog mess in public places is a huge issue. Dog fouling is seen as one of the biggest nuisances blighting public places in the UK – more than littering, pollution, traffic and smoking. Local authorities in the UK received over 81,000 complaints about dog mess last year alone. |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | Graeme Noble |
| Creative Director | Jeff Bowerman |
| Associate Creative Director | Jamie Coggans |
| Associate Design Director | Rob Sindermann |
| Art Director | Fluff Higgins |
| Copywriter | Britt Collins |
| Copywriter | Rebecca Wardell |
| Account Planner | Victoria White |
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