Worked in partnership with other members of the management team to define corporate goals and strategies for clients.
-Architected, designed and wrote company website to increase traffic 38% and optimize conversions by 147%
-Wrote, designed and produced multiple digital marketing tools, documents and campaigns to increase sales 45%
-Created multiple new partner co-marketing programs to maximize brand exposure with 25 value added resellers
-Managed all internal and 3rd party web design, SEO, PPC, content, social media, video, media and press partners
-Responsibilities included product management, product marketing, market/competitive intelligence, public relations, marketing communications, online marketing, event marketing, lead development, and creative services.
-Expanded the team from 4 members to 12.
-Revamped positioning for our key product line & launched new customer acquisition programs.
-Developed and executed an integrated marketing and communications strategy to support corporate revenue goals and enhance brand awareness, delivering 100% growth in marketing influence.
-Implemented marketing analytics and marketing automation.