Penny Buck

Penny Buck

Executive Creative Director at Sibling Agency
Sydney, Australia


It all starts with an idea steeped in engagement. It all ends on social media. I work insights into everything I create. I see every brief as social. Every strategy as authentic. I believe people determine the power and success of brands, and I specialise in engagement. I create the campaigns that people share.
In a world where “Attention Economy” is scare, I get cut through.

I’m a conceptual, through-the-line, award-winning Creative Director with global experience, currently working as the Creative Director at Sibling - a purpose built WPP AUNZ agency solely dedicated to Westfield. The agency combines multiple disciplines (advertising, media and PR) to develop integrated national brand campaigns for Westfield and its 40 centres across Australia and New Zealand.

Sector Experience


Creative Director
Millers Point, Australia
December 2015 - Present (1 year 8 months)
Creative Director
Aunty's House
October 2015 - October 2016 (1 year)
Aunty's House is our own initiated project.
(Sylvianne Heim, Simone Ellis and myself)
An App that brings together people with a need and people who want to do social good.
Created for survivors by survivors, Aunty’s House offers
mental breathing space for women caught up in domestic violence.
Freelance Senior Art Director
Sydney, Australia
August 2015 - October 2015 (2 months)
Working with the lovely Sylvianne Heim on a fab (top secret) project.
Freelance Senior Art Director
Millers Point, Australia
June 2015 - August 2015 (2 months)
Working with Sylvianne Heim (Touch Myself Pencil Winning Chick) on Westfield.


Bachelor of Arts (B.A.) Field Of Study Graphic Design

Auckland University of Technology
1989 - 1993 (4 years)

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