46664/Coca-Cola - "Closing Ceremony feat. L. Rangel, C. Simpson, A.Simpson, H. Clark, J. Boys & A. Evans "

Mutato São Paulo , Brazil

5062

Brand: 46664/Coca-Cola
Country: Brazil

Advertiser: Coca-Cola Company

Title	Closing Ceremony feat. L. Rangel, C. Simpson, A.Simpson, H. Clark, J. Boys & A. Evans
Agency	Mutato
Campaign	Record Breakers
Advertiser	Coca-Cola Company
Brand	46664/Coca-Cola
Date of First Broadcast/Publication	2016 / 8
Business Sector	Soft Drinks, Tonics
Tagline	Gold is for everyone
Story	Gold is a feeling that anyone can taste. This is what happens when Coca-Cola teams up with Cody Simpson, Alli Simpson and Lucas Rangel to try to break a new record #ThatsGold
Philosophy	With Rio 2016 Olympic Games coming to an end, Mutato launched the third and final video of the "Record Breakers" series, Coca-Cola's global digital campaign for the games. In the series, influencers from the United States, United Kingdom, Australia and Brazil met in Rio de Janeiro during the 2016 Olympic Games to break unusual records together and enjoy the experience of being together and enjoying Coca-Cola. In the final video, scenes of the broken records and behind the scenes material show the experience of the energetic team of influencers in Rio de Janeiro.
Result	The campaign was considered a great success, with a study from Sprinklr ranking Coca-Cola both in the 1st and 2nd positions of most remembered brands during the games in the social media environment. The campaign has been developing during the games under the hashtag #ThatsGold and was created by Mutato, a São Paulo-based branded content agency, part of the J. Walter Thompson group in Brazil.
Media Type	Television & Cinema
Length	57 seconds
Chief Creative Officer	Eduardo Camargo
Copywriter	Ana Paula Marques
Art Director	Tomas Lima
Executive Producer	Daniel Cecconello
Executive Producer	Lara Kaletrianos
Account Planner	Bruno Pirim
Strategist	Thais Mara
Strategist	Adriana Boghosian
Chief Operating Officer (COO)	Andre Passamani
Sound Design	Sounds of 433
Editor	Danilo Tuba de Andrade
Editor	Eduardo Jarra
Editor	Lucas Bergamini
Post Production	Andre Reis
Post Production	Lucas Bergamini
Post Production	Gustavo Schrank
Director of Photography (DOP)	Pedro Pipano
Director	Amadeo Canonico
Director	Nicole Fischer
Production Manager	Breno Gonçalves
Production Manager	Livia Piacentini