Title | Slide Marathon feat. Cody Simpson, Alli Simpson & Lucas Rangel |
Agency | Mutato |
Campaign | Record Breakers |
Advertiser | Coca-Cola Company |
Brand | 46664/Coca-Cola |
Date of First Broadcast/Publication | 2016 / 8 |
Business Sector | Soft Drinks, Tonics |
Tagline | Gold is for everyone |
Story | Gold is a feeling that anyone can taste. This is what happens when Coca-Cola teams up with Cody Simpson, Alli Simpson and Lucas Rangel to try to break a new record #ThatsGold |
Philosophy | With Rio 2016 Olympic Games coming to an end, Mutato launched the third and final video of the "Record Breakers" series, Coca-Cola's global digital campaign for the games. In the series, influencers from the United States, United Kingdom, Australia and Brazil met in Rio de Janeiro during the 2016 Olympic Games to break unusual records together and enjoy the experience of being together and enjoying Coca-Cola. In the final video, scenes of the broken records and behind the scenes material show the experience of the energetic team of influencers in Rio de Janeiro. |
Result | The campaign was considered a great success, with a study from Sprinklr ranking Coca-Cola both in the 1st and 2nd positions of most remembered brands during the games in the social media environment. The campaign has been developing during the games under the hashtag #ThatsGold and was created by Mutato, a São Paulo-based branded content agency, part of the J. Walter Thompson group in Brazil. |
Media Type | Television & Cinema |
Length | |
Chief Creative Officer | Eduardo Camargo |
Copywriter | Ana Paula Marques |
Art Director | Tomas Lima |
Executive Producer | Daniel Cecconello |
Executive Producer | Lara Kaletrianos |
Account Planner | Bruno Pirim |
Strategist | Thais Mara |
Strategist | Adriana Boghosian |
Chief Operating Officer (COO) | Andre Passamani |
Sound Design | Sounds of 433 |
Editor | Danilo Tuba de Andrade |
Editor | Eduardo Jarra |
Editor | Lucas Bergamini |
Post Production | Andre Reis |
Post Production | Lucas Bergamini |
Post Production | Gustavo Schrank |
Director of Photography (DOP) | Pedro Pipano |
Director | Amadeo Canonico |
Director | Nicole Fischer |
Production Manager | Breno Gonçalves |
Production Manager | Livia Piacentini |