Plusnet - "Made that way 2"

Accenture Song

Accenture Song London, United Kingdom

7411

Title	Made that way 2
Agency	Accenture Song
Campaign	Made That Way
Advertiser	Plusnet
Brand	Plusnet
Date of First Broadcast/Publication	2016 / 8
Business Sector	Internet Service Providers
Philosophy	The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation. The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it.
Problem	Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots
Media Type	Web Film
Length	38 seconds
Sound Design Company	Grand Central Recording Studios
Creative Team	Rob Donaldson
Creative Team	Joe Dennett
Creative Director	Dickie Connell
Account Planner	Matt Sadler
Account Director	Alex Guyan
Agency Producer	Georgia Dickinson
Production Company	Kream
Director	Damien O Donnell
Production Company Producer	Paula Mackersey
Production Manager	Francesca Resteghini
Director of Photography (DOP)	Peter Robertson
Editor	Tom O Falherty
Editor	Jonah Maddox
VFX Company	Kream
Post Production	Anne-Marie Downes
VFX Artist	Beverley Wells
Colorist	Scott Harris