Pedigree Schmackos - "The Afghan"

DDB Melbourne

DDB Melbourne Richmond, Australia

5951

Title	The Afghan
Agency	DDB Melbourne
Campaign	Canine Confessions
Advertiser	Mars, Inc.
Brand	Pedigree Schmackos
Date of First Broadcast/Publication	2016 / 8
Business Sector	Pet Food, Pet Care Products & Services
Philosophy	Fun new campaign comes out of DDB Melbourne Pixelated Dogs Confess All in New Online Interview Series for SCHMACKOS The SCHMACKOS brand is launching an online content series today featuring candid interviews with the dog breeds of Australia. Entitled 'Canine Confessions', the series shows dogs admitting to the tactics they use to elicit tasty SCHMACKOS treats from their owners - from deliberately getting trodden on, to wearing tartan. The 'Canine Confessions' campaign is a digital first for SCHMACKOS, featuring a huge amount of native content on multiple social platforms - including Facebook, Instagram and YouTube.
Media Type	Web Film
Length	41 seconds
Chief Creative Officer	Darren Spiller
Creative Director	Robbie Brammall
Designer	Becky Morris
Head of Onscreen	Tuesday Picken
Managing Director	Dion Appel
Senior Business Director	Livia Montalto
Business Director	Luke Osborn
Business Director	Katie Kouts
Account Executive	Jordan Pert
Planning Supervisor	Adam Russell
Planning Manager	Jack Bavin
Production Company	Sidekick
Director / DOP	Grantley Smith
Producer	John Sandow
2nd Camera	Josh Cameron
Photographer	Hugh Peachy