Title | The big game without equal |
Agency | iris |
Campaign | This is TV without Equal |
Advertiser | Samsung |
Brand | Samsung SUHD TV |
Date of First Broadcast/Publication | 2016 / 7 |
Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
Philosophy | Samsung partners with global creative innovation network, iris Worldwide, to create an immersive with its top-of-the-range Samsung SUHD line up of televisions. Titled ‘This is TV Without Equal’, the campaign moves the traditional focus on the TV and its features – to viewers’ reactions – to highlight the SUHD TV range’s superior picture quality and immersive viewing experiences. It used a set of 'social experiments' to create the reactions. |
Media Type | Television & Cinema |
Length | |
Regional Creative Director, APAC | Grant Hunter |
Creative Group Head | Cheng Shu Yau |
Creative Team | Kenneth Chiang |
FA Artist | Evelyn Sow |
Digital Director | Hans Sabastian |
Account Planner | James Honda-Pinder |
Account Director | Margaret Leong |
Account Executive | Cai Xinyi |