| Title | Great adventures without equal |
| Agency | iris |
| Campaign | This is TV without Equal |
| Advertiser | Samsung |
| Brand | Samsung SUHD TV |
| Date of First Broadcast/Publication | 2016 / 7 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Philosophy | Samsung partners with global creative innovation network, iris Worldwide, to create an immersive with its top-of-the-range Samsung SUHD line up of televisions. Titled ‘This is TV Without Equal’, the campaign moves the traditional focus on the TV and its features – to viewers’ reactions – to highlight the SUHD TV range’s superior picture quality and immersive viewing experiences. It used a set of 'social experiments' to create the reactions. |
| Media Type | Television & Cinema |
| Length | |
| Regional Creative Director, APAC | Grant Hunter |
| Creative Group Head | Cheng Shu Yau |
| Creative Team | Kenneth Chiang |
| FA Artist | Evelyn Sow |
| Digital Director | Hans Sabastian |
| Account Planner | James Honda-Pinder |
| Account Director | Margaret Leong |
| Account Executive | Cai Xinyi |
More Work
SEE ALLThe big game without equal
- BRAND:
- Samsung SUHD TV
- AGENCY:
- iris
Epic battles without equal
- BRAND:
- Samsung SUHD TV
- AGENCY:
- iris