| Title | Jeju VR Flying Bike |
| Agency | PostVisual |
| Campaign | Jeju VR Flying Bike |
| Advertiser | Innisfree |
| Brand | Innisfree |
| Date of First Broadcast/Publication | 2016 / 8 |
| Business Sector | Makeup |
| Philosophy | A Korean beauty brand is experimenting with virtual reality by transporting Chinese consumers to the island of Jeju. Visitors to Innisfree’s store at Shanghai Disneyland can use the Jeju Flying Bike, which virtually takes them at the speed at they can pedal to the idyllic island. When there, they can “collect” natural ingredients such as canola blooms, green tea leaves and nutmeg using eye-tracking technology. The idea was devised by J. Walter Thompson sister agency PostVisual, which created the content over three months using a VR drone camera. PostVisual’s creative director Hyunbok Jung commented: “The challenge was to break the limitation of the small space, and build a unique brand experience that can deliver the innisfree brand story. With interactive play, the Jeju Flying Bike lets consumers experience the brand through their entire body and drives home the brand essence, which is ‘innisfree = pure Jeju.’” The agency says the idea is to be exported to Hong Kong, Indonesia, Singapore, Vietnam and the US. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Creative Director | Hyunbok Jung |