| Title | Discover the Ambassador journeys |
| Agency | McCann London |
| Campaign | All Worth It |
| Advertiser | L'Oréal |
| Brand | L'Oréal/Prince's Trust |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Story | The new ‘All Worth It’ campaign, created by McCann London with media partner Maxus, sees 15 ambassadors including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson share their own personal stories in a series of films highlighting how they have been affected by self-doubt. They will continue to be involved in a number of ways, from supporting via their own social media channels to participating in training courses and at the centres. The campaign is the latest in L’Oréal and McCann’s 45-year relationship. The ambassador films will be available online and supported by extensive social, national press, magazines and large format out of home activity, including a spot at the iconic Piccadilly Circus billboard site. The confidence training programme, which will form part of The Trust’s existing courses, will run across all 18 Prince’s Trust centres and will also be available digitally via The Trust’s new online digital learning platform. The programme will address issues such as body language, communication, employability and relationships while the online platform will connect young people to e-mentors from L’Oréal and other organisations who can provide online advice and support. |
| Media Type | Branded Content |
| Length | |
| Creative Director | Robert Brown |
| Account Planner | Emily Ellis |
| Creative / Art Direction | Regan Warner |
| Account Director | Shelley Bowcher |
| Managing Partner | Lisa Conway |
| Project Director | Louise Hawthornthwaite |
| Group Planning Director | David Frymann |
| Business Manager | Alison Webber |
| Media Agency | Maxus Global |
| Post Production | Tag |
| Production Company | Storner |
| Producer | Pierre Garnier |
| Director | Fabien Constant |
| Actor / Celebrity | Helen Mirren |
More Work
SEE ALLThe Non-Issue
- BRAND:
- L’Oreal & British Vogue
- AGENCY:
- McCann Paris
The Non-Issue
- BRAND:
- L’Oreal & British Vogue
- AGENCY:
- McCann Paris
French Lessons with Helen Mirren - L'Oréal Paris Age Perfect
- BRAND:
- L'Oréal Paris
- AGENCY:
- McCann London
True Match
- BRAND:
- L'Oréal Paris
- AGENCY:
- McCann London
True Match
- BRAND:
- L'Oréal Paris
- AGENCY:
- McCann London