Dale leads MullenLowe Group in the UK, overseeing MullenLowe London, MullenLowe Profero, MullenLowe Open and MullenLowe Mediahub. A group not defined by silos, but with integrated communications planning built into the model.
Prior to this role Dale was EMEA Chief Executive Officer for MullenLowe Profero between 2009 – 2016, overseeing an impressive list of blue chip client pitch wins and retention, record growth, global expansion, creative Grand Prix wins, Agency of the Year Awards and a Gold CPD (awarded for the highest standard of Continuous Professional Development for its employees).
Dale has a proven track record of multi-channel success. Before MullenLowe Profero he spent six years at VCCP as Head of Planning and as a Managing Partner. Prior to VCCP, Dale was Planning Director at J. Walter Thompson. His clients have included Diageo, Unilever, MINI, BMW, Pepsi, FedEx, Western Union, Apple, o2, HSBC, Kellogg’s, Kraft, Virgin, Primark, ASOS, M&S and several major government behaviour change campaigns.
Before that he had many other incarnations, including a spell as an anthropologist.