| Title | Chicken Legend |
| Agency | Leo Burnett |
| Campaign | Chicken Legend |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2016 / 8 |
| Business Sector | Restaurants & Fast Food |
| Story | We see a keen judo student volunteer for a demonstration with an intimidating judo master. His classmates hail him as a legend as he takes one for the team. |
| Media Type | Television & Cinema |
| Length | |
| Post Production | MPC LDN |
| Creative Director | Matt Lee |
| Creative Director | Peter Heyes |
| Art Director | Harry Osborne |
| Art Director | Sam Sword |
| Copywriter | Sam Sword |
| Copywriter | Harry Osborne |
| Account Director | Vicki Reiz |
| Account Manager | Steph Bates |
| Agency Producer | Emma Bewley |
| Director | Jim Gilchrist |
| Production Company | Outsider |
| Production Company Producer | Tex Travi |
| Editor | Ben Campbell |
| Editing Company | Cut and Run London |
| Sound Design Company | Wave London |
| Media Agency | OMD |