im Porcarelli is the founder of media agency NeueVu, which seeks to offer "a new view into the complexities of today’s marketplace, helping brands design the conversations that will reach their consumers to unlock a market advantage." Prior to launching NeueVu, Jim was Chief Strategy Officer for Active International, where he led the company’s global strategic initiatives and chaired the Executive Leadership Team. Prior to joining the company in 2006, Jim was COO and Chief Client Officer at MediaCom (WPP) and was part of the core team that created MediaCom in the US. He drove annual billings from $1.1 billion to $4.5 billion in 7 years. Before MediaCom, he was Chief Media Officer at DMB&B (now Publicis), where he led a team in the development of global business including Anheuser Busch and Procter and Gamble.