Prior to joining Roth Ryan Hayes, Peter spent over 25 years in the advertising agency world as a successful manager and entrepreneur. He was President of Lintas Marketing Communications and founder of Post & Partners, which became Cossette Post when Peter sold the company to the Cossette Communications Group, a Canadian company. He was responsible for managing all United States acquisitions for the company. During his agency career he worked in senior management positions on several accounts including Diet Coke, TD Waterhouse, Citibank, and Chevrolet. Previously, he worked with Dick Roth at Roth Associates for eight years. Peter graduated from the University of Pennsylvania with a B.A. in International Relations.