Benjamin Coché
Copywriter at Serviceplan France
LEVALLOIS PERRET, France
TitleAutism can work
BriefWhat if Autism was just another form of intelligence, misunderstood and unexploited? This was the thought that underpinned "Autism Can Work", a campaign from French food company Andros. It was a career programme that's also a care programme, giving Autistic people the chance to work for the company while changing the way society looks at autism. The campaign was widely reported by the media and even cited in a speech by French Prime Minister Edouard Philippe.
Agency
Campaign Autism Can Work
Advertiser Andros
Brand Andros
Date of First Broadcast/Publication
Business Sector Corporate Communication
Story What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.
Media Type Case Study
Length
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Production Company
Director
Sound

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