|Title||Autism can work|
|Brief||What if Autism was just another form of intelligence, misunderstood and unexploited? This was the thought that underpinned "Autism Can Work", a campaign from French food company Andros. It was a career programme that's also a care programme, giving Autistic people the chance to work for the company while changing the way society looks at autism. The campaign was widely reported by the media and even cited in a speech by French Prime Minister Edouard Philippe.|
|Campaign||Autism Can Work|
|Date of First Broadcast/Publication|
|Business Sector||Corporate Communication|
|Story||What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.|
|Media Type||Case Study|
|Global Chief Creative Officer||Alexander Schill|
|Chief Creative Officer||Dimitri Guerassimov|
|Chief Creative Officer||Fabien Teichner|
|Chief Creative Officer||Hervé Poupon|
|Creative Director||Daniel Perez|
|Art Director||Astrid Pinon|
|Art Director||Ingrid Hammaoui|
|Production Company||Trinity Films|
|Sound||Comptoir du son|
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