Andros - "Autism can work (French)"

Serviceplan Group France

Serviceplan Group France Paris, France

6746

Title	Autism can work (French)
Agency	Serviceplan Group France
Campaign	Autism Can Work
Advertiser	Andros
Brand	Andros
Date of First Broadcast/Publication	2018
Business Sector	Corporate Communication
Story	What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.
Media Type	Case Study
Length	128 seconds
Global Chief Creative Officer	Alexander Schill
Chief Creative Officer	Dimitri Guerassimov
Chief Creative Officer	Fabien Teichner
Chief Creative Officer	Hervé Poupon
Creative Director	Daniel Perez
Copywriter	Benjamin Coché
Copywriter	Chloe Rosiaux
Art Director	Astrid Pinon
Art Director	Ingrid Hammaoui
Production Company	Trinity Films
Director	Manuel Cuesta
Sound	Comptoir du son