Phil Bourne

Phil Bourne

Founding partner at Original Copy Limited
London, United Kingdom

About me

<p>My career spans a breadth of agency types; advertising, brand consultancy, branded entertainment, content marketing and integrated communications. I have been the boss of two of them and an enthusiastic employee of all.</p>
<p>I’ve been fortunate to work closely with some of the world’s most influential brands - across UK, European, North and South American and Global assignments. I’ve been involved in creation of some extraordinary communications campaigns including a few that were truly ground breaking.</p>
<p>If I had only one learning from my career so far it would be this; The most successful marketing activity nearly always arises from a brand doing something different.</p>
<p>Original Copy is a new communications agency. We’re inspired by what sets brands apart from their competitors. We capitalise on what makes them different to solve their marketing problems.<span> </span></p>


Founding Partner
Original Copy Limited
June 2015 - Present (3 years 6 months)
Original Copy is a new communications agency. We create marketing solutions that separate brands from their competitors.

We think brands often pay so much attention to the need to ‘relevant’, that they overlook an even bigger brand imperative – to be ‘different’. The consequence is a lot of marketing activity that is generic within categories (the problem with a preoccupation with consumer relevance, is that everyone arrives at the same conclusions)

In an age where supermarkets sell over 100 lines of water, the need for communication campaigns that truly differentiate brands could not be greater.
Arnold KLP
July 2000 - July 2014 (14 years)

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