Karin Nolmark
Designer at Park Pictures
London, United Kingdom
TitleYou Can Never Be Too Much You
Agency
Campaign You Can Never Be Too Much You
Advertiser Georg Jensen
Brand Georg Jensen
Date of First Broadcast/Publication 2016 / 9
Business Sector Clothing
Story In a series of vignettes, we meet some impressive women. “You’ll always be too much something for someone,” says the narrator. “Too ambitious.” Like top chef Dominique Crenn. “Too demanding.” Like film director Susanne Bier. “Too loud.” Like stand-up comedian Sarah Kendall. “Too strong.” Like boxer Celia Braekhus. “Too provocative.” Like Iranian motocross rider Behnaz Shafiei. But don’t apologise. Because the fact is, you can never be too much you. Georg Jensen makes jewellery for women with an edge.
Philosophy The campaign, a product of creative agency Forsman & Bodenfors and award-winning director
Lærke Herthoni, is not only an empowering perspective on female excellence, but also the
manifest of a company influenced by great men and women alike. From the master silversmith
Georg Jensen’s wife Laura and daughter Lise who were part of the early business to the
countless legendary female designers such as Vivianna Torun Bülow-Hübe, Nina Koppel and
Zaha Hadid who have collaborated with the design house throughout the years, Georg Jensen has
a strong history of empowering winning women:
”In this campaign we celebrate five demanding, strong, provocative, loud and ambitious women,
who don’t compromise about who they are”, ends Eva-Lotta Sjöstedt. 
Media Type Television & Cinema
Length
Art Director
Art Director
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Account Supervisor
Account Executive
Agency Producer
Artwork
Artwork
Director of Photography (DOP)
Director
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Post Production
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Music
Music
Styling

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