MasterCard - "A Priceless Delivery"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, United Arab Emirates

Awards

9680

Brand: MasterCard
Country: United Arab Emirates

Advertiser: Mastercard International

Title	A Priceless Delivery
Agency	FP7/DXB - McCann Worldgroup
Campaign	Mastercard Priceless
Advertiser	Mastercard International
Brand	MasterCard
Date of First Broadcast/Publication	2016
Business Sector	Credit Cards
Problem	The crisis in the Middle East has led to many displaced families along with many more underprivileged children. And delivery of food to these areas faces many obstacles and challenges. People want to help, but sometimes the gulf between those who have and those who need is too wide, leading to people feeling unable to help the many displaced families and the many children who are left in dire circumstances. MasterCard wanted to help people feel like they could actually help too. So, MasterCard Priceless Causes partnered with Salma, an innovation in food relief, that sources high-quality and securely-packaged food. And we set up an interactive wall in the heart of Dubai, in Dubai Mall, creating an innovative, immersive and priceless experience; where we helped people feel as well as see the direct impact of their contributions. All they had to do was buy a meal for AED 10 and metaphorically deliver it to the children through the interactive wall. It was a priceless experience as we saw people get surprised, emotional and feel more for the cause, hence, give more to the cause.
Media Type	Case Study
Length	161 seconds
Regional Head of Strategic Planning	Tahaab Rais
General Manager - Business Unit	Spiro Malak
Executive Creative Director	Paul Banham
Account Director	Deblina Gupta
Account Manager	Razan Jalloul
Senior Strategic Planner	Sameer Islam
Creative Director	Josephine Younes
Creative Director	Nayaab Rais
Business Director	Anis Zantout
Creative technologist	Sooraj TR
Producer	Dolly Saidy
Creative technologist	Larry Gueco