Donald Gunn

Donald Gunn

Founder at The Gunn Report
Portsmouth, United Kingdom


Donald Gunn joined Leo Burnett in London, fresh from Cambridge University, in 1962.

Donald worked as an Account Executive for 6 years, before becoming a Copywriter. He subsequently served as Burnett’s Managing Director in the Netherlands and Switzerland and Creative Director in South Africa and France.

In 1984, Donald was appointed Leo Burnett's Director of Creative Resources Worldwide. In this job, based in Chicago, he created several Burnett institutions which are the envy of the industry – including the World TV Update and Worldbeater reels, and Global Product Committee – as well as spearheading the worldwide study on creativity and effectiveness, “Do Award Winning Commercials Sell?” He became dubbed by Ad Age as...“The man with the best job in advertising”

After retirement from Burnett, Donald served for two Festivals – 1998 and 1999 – as President of the Cannes Festival. Also in 1999 Donald launched The Gunn Report & Showreel of the Year, which seems to have caught on worldwide as “the official” measure of competitive excellence for the advertising industry.


The Gunn Report
1999 - Present (19 years 2 months)
The Gunn Report, published yearly in January, is the global index of creative excellence in Advertising.
Director of Creative Services Worldwide
London, United Kingdom
1984 - 1994 (10 years)

Trade Organizations

ACT Responsible, Chalais

ACT'ive Partner
June 2014 - Present (3 years 9 months)

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