Jack Bamberger

Jack Bamberger

SVP, Global Head of Agency Development at AOL
New York, United States

Summary

SENIOR MANAGEMENT EXECUTIVE – DIGITAL AND TRADITIONAL MEDIA

• Results-oriented industry leader with special expertise in digital and traditional media, including programmatic and social
• Delivers high value to clients, cultivating long-term, trusted advisor marketing and agency relationships
• Success in generating significant growth in revenue and profits year to year by strong up-selling and new business development
• Exceptional Sales Management Executive with a successful history of attracting and retaining superior talent
• Skilled in business strategy, organizational change, 360 integrated marketing and content development -- always inspiring original and bold ideas
• Expertise in strategically developing award-winning integrated and digital campaigns for blue-chip companies - Frito Lay/Zynga-FarmVille (Guinness Book of World Record), Pepsi/Mountain Dew (Ad Age Digital A-List), Kellogg/Kellogg Cares (Digiday Sammy Award), etc.

INDUSTRY RECOGNITION - HIGHLIGHTS
• Mediaweek 50 – The most indispensable executives shaping the future of media
• MIN Sales Executive of the Year Award - Sales Team Leader of the Year
• Advertising Age Digital A-List – Advertising Age, Mountain Dew “DEWmocracy”
• Katalyst - Top 10 Most Innovative Companies in Advertising/Marketing – Fast Company
• Folio 40 – Annual list of Magazine industry influencers and innovators

Specialties: DIGITAL, SOCIAL MEDIA, TRADITIONAL MEDIA, INTEGRATED SALES & MARKETING, SENIOR MANAGEMENT, STRATEGIC PLANNING

Positions

SVP, Global Head of Agency Development
AOL
February 2014 - Present (3 years 8 months)
Head of Agency and Industry Relations
AOL
November 2012 - February 2014 (1 year 3 months)
President, Digital - North America
MEC
June 2012 - November 2012 (5 months)
Strategy and Operations lead for the North American Digital practice at MEC.
Led Digital staff of 300+ for all MEC clients, as well as managed display, search, social, mobile and emerging digital media teams.
Chief Consumer Engagement Officer
Dentsu
July 2011 - May 2012 (10 months)
Hired by Dentsu Network West COO to create a Digital and Social Media practice at Dentsu America, as well as pitch Digital business. Led the team effort in landing Dentsu America’s first-ever Digital and Search AOR assignment from The Scotts Miracle-Gro Company within two months. Manage the internal team and P&L as Digital Lead regarding all aspects of the agency/client digital relationship with The Scotts Miracle-Gro Company, Hastens, etc. Responsibilities include digital strategy, mobile strategy, social strategy, digital creative, retail, website/content development, app development, SEM, SEO and contract negotiations.
Chief Client Officer
appssavvy
November 2010 - June 2011 (7 months)
Led the 30+ U.S. sales and marketing team to drive revenue from existing and new customers by selling and up-selling appssavvy social activity solutions – social sponsorships (Zynga, ngmoco, LivingSocial), social activity network and social media network.

• Closed largest sale in company history to Frito Lay, leading to a Guinness Book of World Record Award for client by driving the most Facebook fans in a 24-hour period (incremental 1.9MM fans).
• Increased customer base by improving and building new relationships with senior marketers and agency leaders.
• Built marketing team from zero to 8, including a shift to client-specific strategic proposals to drive greater revenue.
• Implemented numerous processes to improve sales team performance: quarterly strategic sales plans by seller and territory, deal minimums, minimum sales per quarter by seller, created internal pricing review committee, greater measurement/analysis of KPI’s by seller/territory, weekly 1 on 1’s, overhauled commission plan, etc.
• Elevated company sponsorship efforts (ANA, ARF), plus created first thought-leadership event: Social Activity Summit (March 2010) - featuring 25+ Social and Digital leaders for clients (www.socialactivitysummit.com).
• Significantly increased company investment in defendable research, including the creation of the Social Activity Index to validate greater industry investment in social.
• Commissioned industry feedback study to assess challenges and opportunities to measure and improve areas of need - talent, market positioning, long and short-term opportunities, etc.
Executive Vice President
Katalyst Media
April 2009 - October 2010 (1 year 6 months)
Hired by co-founders Ashton Kutcher and Jason Goldberg to create and implement the future strategy for the digital division of Katalyst, transitioning from a branded entertainment focused production operation to the strategic content creator, programmer and manager of social media networks and social media campaigns for brands.

• Led all new business and account management efforts, as well as recruited and managed creative, account management, data analytics and insights talent.
• Created and sold successful social media marketing and programming solutions for companies/brands such as Kellogg, Mountain Dew, Pepsi, Nestle, Microsoft, Procter & Gamble, Burt’s Bees, Hewlett Packard, The Cosmopolitan of Las Vegas, Nikon, Warner Brothers, L’Oreal, United Nations/Malaria Envoy, etc.
• Provided thought-leadership and strategic guidance to current and prospective clients on social media marketing and social media programming.

Key Accomplishments:
• Doubled revenue for division within first six-months of employment.
• Division revenue more than tripled vs. prior year in first six-months of 2010
Chief Innovation Officer, Meredith 360; SVP, Corporate Sales/Meredith 360/Home Solutions
Meredith Corporation
July 2005 - November 2008 (3 years 4 months)
Led the 40+ corporate-wide U.S. sales and marketing team responsible for $400MM in group sales (digital, broadcast, print, custom publishing, experiential, video, viral marketing, custom creative, books, custom research). Managed corporate negotiations on all high-revenue accounts, focusing on Meredith’s top 80 advertisers.

Key Accomplishments:
• Launched Meredith 360, a strategic, client-focused sales and marketing organization.
• Built over 40+ integrated corporate programs in 2007, an increase of 200% over 2006 and generated over $50MM.
in revenue; monetized corporate assets across brands.
• Grew market share for Corporate Accounts by 1.3 points, highest market share growth among competitors.
• Increased Corporate Sales revenue by +8%, +$93MM gain vs. 2006.
Vice President, Corporate Sales
Gruner + Jahr USA
April 2001 - June 2005 (4 years 2 months)
Directed the U.S. Corporate Sales and Marketing team, as well as Digital Ad Sales, Marketing and Ad Operations for the G+J websites. Managed corporate negotiations on all high-revenue accounts, focusing on G+J’s top 50 customers.

• Repositioned the department from a cost-center to a solution-based profit center in under two years. 2004 ROI for department was +31.30%.
• Grew 2005 digital ad revenue +134% vs. 2004 (achieved 94% of 2005 goal by June 2005).
Vice President, Sales
Industryclick.com
2000 - 2001 (1 year)
Managed U.S. Sales, Client Solutions, Ad Operations and Commerce Sales/Operations teams for Industryclick.com and 350-person sales team within Primedia Business. Created strategic sales plans and product offerings as well as all digital and integrated sales training.

• Created the ad sales strategy and sales product offerings on Industryclick.com (banners, custom microsites, supplier directories, etc.), as well as all rate cards and pricing.
• Directed all digital and integrated sales training for the Primedia Business and IndustryClick.com.
• Developed digital and print sales compensation plan for the Sales and Sales Management team.
Vice President
Time Inc.
1992 - 2000 (8 years)
- Vice President - Directed The Parenting Group Marketing department, including Sales Development, Custom Publishing, Promotion, Research and Creative Services. Restructured the Marketing department to better leverage the large portfolio of assets and create unique, customer-focused marketing programs to drive revenue. Managed the ad sales, marketing, re-launch and implementation plan for Parenting.com.

- Director of Sales Development, SPORTS ILLUSTRATED (1996-1999) - Managed the Sports Illustrated Sales Development team for seven of Sports Illustrated’s nine sales territories – approximately $190MM in combined revenue.

- Sales Director, SPORTS ILLUSTRATED (1992-1996). More than tripled business within existing account list over a four-year period, with annual double-digit growth.
Account Manager
Parade Publications
1988 - 1992 (4 years)
Account Manager
YM Magazine
1986 - 1988 (2 years)
Media Planner
SSC&B
1985 - 1986 (1 year)

Education

Journalism, Advertising

University of Missouri - Columbia

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