Björn Kusoffsky

Björn Kusoffsky

CEO/Creative Director/Founder at Stockholm Design Lab
Stockholm, Sweden

About me

Björn Kusoffsky has been working with brand development and design for more than 25 years.
His contribution to the field has made him an internationally well-known art director.

In 1998 he co-founded the multidisciplinary firm Stockholm Design Lab, now an award winning strategic brand and design company.

His work ranges from brand identity for International clients such as H&M, Askul (Japan), IKEA, SAS Scandinavian Airlines, Hyundai card (Korea), Moderna Museet (Sweden) and Ustra Stadtbahn (Germany) to title art projects, sequences for films, artbooks, aircraft livery. His work is simple, innovative and powerful.

Member of AGI (Alliance Graphique Internationale) since 2000.

Björn Kusoffsky is Represented in the design collection of the National Museum of Art, Stockholm.

His awarded design has been exhibited in Tokyo, Berlin, Moscow, London, Helsinki, Köln and featured in numerous magazines such as Wallpaper, The Wall street journal, GQ, Creative review, Print, Esquire, Casa Brutis, IdN.

Björn Kusoffsky has been giving lectures and talks for many years to an worldwide audience consisting of students and influential business figures involved in design, architectures or other social fields in cities such as Tokyo, Helsinki, Chicago, Mexico City, Hong Kong, Belgrade just to mention but a few. He is committed to inspire students on creative thinking and design management by giving lectures to advertising, design and graphic schools around the world.


CEO/Creative Director/Founder
Stockholm, Sweden
2009 - Present (10 years)
Stockholm Design Lab is a multidisciplinary brand and design studio.
Founded in 1998 Stockholm Design Lab transforms brands and businesses with remarkable ideas.

We work as a multidisciplinary team at all times, constructing strategy and pooling opinions, ideas and inspirations. Everything we do is directed towards positive, permanent change, and the transformation of brands into powerful assets.

Each new challenge is assigned the talents that can add value, assembled from our lab and our collaborators. We challenge assumptions, extract insights, consider every angle, every touchpoint, every opportunity. And we only start the process of design when we have unearthed the truth of the matter, past, present and future.

Welcome to Stockholm Design Lab.
AGI Alliance Graphique Internationale
2000 - Present (19 years)
Member of the AGI since 2000.

"The AGI unites the world's leading graphics designers and artists in a professional club of common interest and achievement. It is an élite club. Its members have been collectively responsible for the identity design of most of the world's top corporations and institutions as well as for countless examples of globally known packaging, publications, illustration and posters.

Membership of the AGI requires reputation and achievement of the highest order and commitment to the processes of visual learning and perception, unfettered by cultural differences. The AGI remains dedicated to the universal aspect of graphic design as a means of communication and information, and its ideals remain relevant to the new world of visual literacy which its members have helped to bring about."
Creative Director, Founder
Stockholm, Sweden
1998 - Present (21 years)
Art Director/Co-owner
FGH Annonsbyrå
1990 - 1996 (6 years)
Art Director/Co-owner
Element Design
1990 - 1995 (5 years)


1985 - 1988 (3 years)

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