Chloé Gottlieb

Chloé Gottlieb

EVP, Executive Creative Director, U.S. at R/GA
New York, United States

Summary

Chloe believes creativity can change the world. She is a passionate creative leader who seamlessly combines design, storytelling and technology to innovate on behalf of global brands like Nike, Samsung and Verizon. Her human-centered design skills are key to building cultures where people are inspired to do their best work.

In her current role as EVP, ECD, R/GA North America, Chloe works with her partner, Taras Wayner, to uphold creative excellence across six offices and hundreds of multi-disciplinary creative teams. To encourage cross-disciplinary collaboration, Chloe has developed numerous frameworks that lead to ‘great work that works’. These methods helped R/GA NY win ‘Agency of the Year’ at Cannes in 2015 with a wide range of products, services and communications including; R/GA Ventures ‘Hammerhead’, Equinox ‘Pursuit Connected Cycling’, and Ad Council’s ‘Love Has No Labels’.

Prior to this role, Chloe shaped the vision for the largest Experience Design team in the industry, whose Nike+ work established the future of connected experiences for brands. As the global leader for the R/GA Experience Design department, she created a unique training curriculum called Re-Boot, which provides a framework for mapping and designing new digital products and services.

Chloe is a T-shaped creative leader who deepened her Experience Design craft while working at Razorfish. She worked closely with design research partners to conduct ethnographic-style fieldwork that led to the design of a social platform for teens, a travel platform for CondeNet, and an online shopping experience for Mercedes-AMG.

Chloe loves public speaking and teaching. She is a frequent guest speaker at SXSW, IxDA, and Creative Week. Chloe was one of AdAge’s 2016 ‘Women to Watch’ and Business Insider’s 2015 'Most Creative People in Advertising'. She recently served as Jury Chair for the 2016 Cannes Lions CyberJury.



Sector Experience

Positions

EVP, Executive Creative Director, U.S.
New York, United States
January 2013 - Present (4 years 11 months)
Chloe Gottlieb and and her partner work to uphold the highest creative standards across a diverse range of product, services, and communications for global brands at the world's most award winning digital agency. They have been in the regional role since January 2016, following three years leading creative for R/GA's flagship office in NY.
Professor
SVA MFA IxD
September 2009 - May 2013 (3 years 8 months)
Chloe taught a graduating thesis seminar where students defined their thesis ideas, researched their audiences, and prototyped their designs using synchronous design methods.
VP, ECD, Experience Design
R/GA
January 2008 - August 2012 (4 years 7 months)
Responsible for attracting and retaining the best experience design talent and creating an environment for them to grow into masters of their craft. Designed numerous training programs, including a 6-part Reboot with sessions on customer insights, mapping eco-systems, and prototyping.
Visiting Professor
Pittsburgh, United States
September 2010 - December 2010 (3 months)
Chloe taught a class on designing a data-driven product or service to shift personal or group behavior for good. Students created services for health & fitness, home energy consumption, finance, and transportation.
Executive Creative Director
R/GA
July 2006 - August 2007 (1 year 1 month)
As the ECD on Nokia, Chloe led creative teams in New York and London to develop innovative ways to demonstrate Nokia products. She also contributed significantly to the successful development and launch of the Nokia Nseries "Open to Anything" campaign in North America.
Experience Lead
Razorfish
July 2004 - June 2006 (1 year 11 months)
At Razorfish, Chloe engaged in ethnographic research to establish a new travel platform for Conde Net, as well as an immersive, user-driven experience on Mercedes-AMG.com.
Interaction Design Director
R/GA
2000 - 2004 (4 years)
Responsible for the Experience Design of large-scale projects and platforms for global brands like NikeGoddess, The Discovery Channel and Purina. The work was centered around defining user needs, information architecture, content strategy, wireframe design and usability.
Assistant Director, International Student Affairs
Parsons School of Design
January 1997 - August 2000 (3 years 7 months)
Applied past international work experience to help international students have a positive experience while studying in NYC. Worked within the Parsons Division of Student Affairs while taking classes and studying for a Masters Degree.

Education

MA, Media Studies

The New School
1998 - 2000 (2 years)

Bachelor's degree, International Studies

SUNY at Buffalo
1991 - 1995 (4 years)

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