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Richard Bates
Vice President of Global Brand Design
at
PepsiCo
New York, United States
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Interviews
Summary
This profile was created because Richard Bates has been referenced on AdForum.
It's my profile and I want to edit it.
Skills
Creative Direction
Creative Strategy
Concept Development
Brand Architecture
Corporate Branding
Art Direction
Branding & Identity
Corporate Identity
Typography
Graphic Design
Digital Strategy
Integrated Marketing
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Positions
Vice President of Global Brand Design
PepsiCo
2013 - Present (5 years 3 months)
Chief Creative Officer, N.A.
Joint Venture: The Brand Union and O&M NY
2008 - 2012 (4 years)
Executive Creative Director
BIG at Ogilvy & Mather
2005 - 2008 (3 years)
Description
Brand Strategy and Design
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Senior Vice President Creative Services
Atlantic Records (Warner Music Group)
1993 - 2004 (11 years)
Art Director
Whittle Communications
1986 - 1990 (4 years)
Education
MFA, Design
Cranbrook Academy of Art
1990 - 1992 (2 years)
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BFA, Design
University of Tennessee, Knoxville
1982 - 1986 (4 years)
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