Jason Choi

Jason Choi

Co-founder and CEO at Dmajor Inc.
South Korea

Summary

Jason is co-founder and CEO of Dmajor, a new content-driven, digital marketing services company based in Seoul, Korea.

At the heart of Dmajor's service offering are the following five keywords: social, mobile, content, technology & entertainment.

Whether it's branded entertainment, video content, editorial content, mobile apps, websites and digital experiences, the company's goal is to engage people with stuff they actually would care about. And to provide social media management services in a different way than what is out there today.

In addition, we plan to leverage the amazing technology infrastructure and talent of Korea to offer digital creative and production outsourcing for clients based in the United States and other territories.

Specialties: Digital Strategy
Social Media
Mobile
Content
Technology
Entertainment

Positions

Co-founder and CEO
Dmajor Inc.
July 2012 - Present (5 years 3 months)
Dmajor is a new breed digital marketing company centered around content development and distribution across multiple platforms including social media and mobile. The vision of the company is best exemplified by the following keywords: digital, social, mobile, content, technology and entertainment.
Head of Global Digital Group
Seoul, South Korea
January 2012 - July 2012 (6 months)
Jason heads up a group of global digital marketers at Cheil Worldwide headquarters in Seoul, Korea. Jason is responsible for global digital marketing efforts for Samsung Electronics, Hankook Tires, and other Cheil clients. Jason leads a talented group of digital strategists, creative technologists, social media experts, content creators and digital producers that consistently deliver innovative creative solutions utilizing digital media.
Head of Global Strategic Planning
Seoul, South Korea
December 2010 - January 2012 (1 year 1 month)
At Cheil Worldwide HQ in Seoul, Korea, Jason serves as the head of the Global Crossover Group. The Global Crossover Group is a non-traditional, strategic unit that leads clients in several disciplinary areas. As Group Head, Jason:

(1) Leads the Global Strategic Planning Team: brand strategy, research, digital strategy and experiential marketing strategy
(2) Leads the Samsung Mobile Global Account Team
(3) Leads Cheil's Global Digital Team including Cheil's Global Social Media Practice
Global Interactive Account Planning Director
Seoul, South Korea
July 2009 - December 2010 (1 year 5 months)
Leader of the Global Interactive Team at Cheil Worldwide HQ in Seoul. Responsible for digital strategy, media, and execution of digital campaigns at a global level. Lead a team of 13 professionals. Clients: Samsung Electronics, Korea Tourism Organization, Hankook Tires
Senior Vice President (SVP), Account Director
DRAFTFCB
April 2006 - June 2009 (3 years 2 months)
Interactive and Direct Marketing
Accounts: Pacific Gas & Energy, Qualcomm MediaFLO/FLOTV, Kaiser Permanente, Homewood Suites
Account Director
New York, United States
October 2004 - April 2006 (1 year 6 months)
Interactive Marketing
Accounts: T-Mobile, Washington's Lottery, Safeco Insurance
Management Supervisor
TEQUILA - TBWA\Chiat\Day
August 2001 - October 2004 (3 years 2 months)
Interactive and Direct Marketing
Accounts: Nissan, Infiniti, Adidas, Sony, Uncle Ben's, Whiskas, Harman International
Account Management
Deutsch, Inc.
May 2001 - August 2001 (3 months)
Direct Marketing
Accounts: DIRECTV, DIRECTV DSL
Principal
Nexus Marketing & Advertising
October 1998 - May 2001 (2 years 7 months)
Account Management
Rubin Postaer & Associates
April 1996 - October 1998 (2 years 6 months)
Direct Marketing
Accounts: American Honda Motor Co.

Education

Harvard School (Harvard-Westlake)

BA, Economics

University of California, Los Angeles

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