| Title | Crunchy Nutter |
| Agency | Leo Burnett |
| Campaign | Crunchy Nutter |
| Advertiser | Kellogg's |
| Brand | Crunchy Nut |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Breakfast Cereals |
| Story | Today marks the launch of the digitally-led ‘Search for the Ultimate Crunchy Nutter’ competition, which challenges Crunchy Nut fans to eat a bowl of the cereal in a ‘troublesome place or at a troublesome time’, before sharing video evidence of the consequences with Kellogg’s though the hashtag #TastesTooGood. The ‘Search’ will identify the biggest Crunchy Nut fan in the UK, with the aim of cementing Crunchy Nut’s position as the go-to cereal brand for taste. The initiative has been developed in partnership with global marketing and technology agency DigitasLBi and full service creative agency Leo Burnett. The reach of the challenge will be heightened by a host of social influencers posting videos of their own entries – including comedians Cian Twomey (5.4m followers) and Dylan Evans (1.6m followers), football freestyler Jamie Knight and Radio 1 DJ Scott Mills – ultimately pushing the campaign to a combined following of 11m social engagers. |
| Media Type | Television |
| Length | |
| Market | Ireland |
| Agency | digitas |
| Marketing Manager | Nicolas Borri |
| Creative Director | Peter Drake |
| Art Director | Lewis Beaton |
| Copywriter | Alex Moore |
| Strategist | Ian Hilton |
| Strategist | Sarah Wales |
| Agency Producer | Lisa Nicholls |
| Photographer | Christopher Harris |
| Director | George Sawyer |
| Producer | Jim Reid |
| Post Production | The Farm |
| Sound Designer | The Farm |
| Director of Photography (DOP) | Peter Gregory |
| Media Agency | Carat |