Jale Gonulkapan

Jale Gonulkapan

Creative Director at Propaganda
Istanbul, Turkey

About me

Award-winning Copywriter and Creative Director with an experience both in offline and online advertising. Worked for multinational network and local independent agencies specialized in banking, confectionary&snacks, FMCG, automotive, personal care, baby food, beer, house textile, household cleaning. Established personal background on creative fields. Strong communication skills and strategic and creative mind-set with special interest social and multicultural issues.


Creative Director
Istanbul, Turkey
July 2013 - Present (5 years 6 months)
Leading creative teams and producing advertising campaigns for both conventional and digital platforms. Co-working for the development of creative strategies and production of creative ideas.
Created and developed Eti Burçak-WWF Turkey collaboration campaigns on online and offline platforms to expand sustainable agriculture in Turkey. The project won Golden Effie in 2013 and represented Turkey in United Nation Development Assembly.
Conducted TV, press and outdoor campaigns Eti Burçak digestive biscuits. Raised brand’s natural impression up to 98%.
Wrote and led internationally aired Istanbul Shopping Fest 2015 campaign.
Created and co-worked for PopKek “Kekimi ye, beni yeme” re-launch campaign.
Wrote and developed TV commercials, press ads and outdoor campaigns for ETI (Paykek, Crax, Form, Popkek) Namet, Celik Motor, Ikinciyeni.Com, Unibaby.
Responsible for creative projects produced by digital department in the agency. Developed online campaigns and applications for Eti Form, Eti Crax,TAC on social media platforms, microsites and mobile.
Creative Group Head
Propaganda İstanbul
October 2007 - July 2013 (5 years 9 months)
Creating, developing, conducting creative campaigns both on conventional marketing and digital marketing. Responsible for Turkish leading local brands including ETİ (Burcak, Form, Crax, PopKek) TAC, Linens, Vakifbank, Astay, Namet, Limak, Rixos..
Istanbul, Turkey
January 2007 - September 2007 (8 months)
Copywriting and concept developing for financial and telecommunication sectors. Worked for local brands including Finansbank, Turk Telekom, TTNET, Filli Boya.
Senior Copywriter
Levent Istanbul, Turkey
2004 - 2006 (2 years)
Creating and developing above the line campaigns. Responsible for multinational & national brands including Ford, Braun, Dove, Bebelac, Castrol, BP
Copywriter, Group Head
McCann Erickson
2004 (1 year)
Creating TV and press campaigns for Opel, Çokokrem.
Lowe and Partners Worldwide
2000 - 2004 (4 years)
Developing and creating TV campaigns, press-ads and outdoor marketing. Working for major multinational and national brands including Efes Pilsen, Unilever (Omo, Signal, Domestos, Cif, Sana) HSBC
Jr Copy Writer
1998 - 2000 (2 years)
Working with Creative Teams for Unilever (Omo, Sana, Cif) and Air France.


Bachelor of Science (BS), International Relations

1993 - 1997 (4 years)


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