| Title | Make yourself unstoppable (Full Version) |
| Brief | A cover of the Queen song “Don’t Stop Me Now” by producer MNEK becomes an anthem in this music video for men’s clothing brand Strellson. Its hero, a young man in a sharp suit, emerges from a submarine to embark on a surreal and occasionally saucy journey through a fantastical urban landscape. No matter what happens, he retains his crease-free cool. Hence the motto: “Make yourself unstoppable.” |
| Agency | Serviceplan Campaign X |
| Campaign | Make Yourself Unstoppable |
| Advertiser | Strellson AG |
| Brand | Strellson |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | Serviceplan Campaign X’s successful collaboration with Grammy-nominated producer, singer & songwriter MNEK and hot German directors Wolf & Lamm on ‘Make yourself unstoppable’, a branded music video for premium Swiss menswear brand Strellson, has had more than 98 million media impressions worldwide since its launch. The ‘Make yourself unstoppable’ film was designed to appeal to a new generation of Strellson-wearing men, and released on what would have been the 70th birthday of Queen’s late frontman Freddie Mercury (5 September 2016). Star Music Producer MNEK’s contemporary version of the seminal Queen song ‘Don’t Stop Me Now’ was commissioned specifically for the soundtrack. The film was conceived as a unique way of promoting the Strellson Autumn/ Winter 2016 collection, and perfectly defined a new attitude for the brand that reflected its contemporary image and captured the uniqueness of the Strellson customer. With cinematic direction from Wolf & Lamm (Joffrey Jans and Kai Kurve), and slick production by Wanda and Neverest, the surreal film features a flamboyant lead character dressed in Strellson suiting, on a journey through a bizarre world full of unexpected obstacles. The fantastical music video reflects the campaign message: ‘Make Yourself Unstoppable’. The concept was devised by advertising agency Serviceplan Campaign X with the managing directors Christina Antes (consulting) and Hans-Peter Sporer (creation) and their team. MNEK’s cover version of the Queen song “Don’t Stop Me Now” was released officially on all major streaming platforms. The English singer/songwriter, who has previously worked with such big names as Beyoncé, Rudimental and Kylie Minogue, composed a new take on the old classic with the same unstoppable drive as the text itself. The film was accompanied by print ads in leading fashion magazines, and a social media campaign, and Strellson increased its brand awareness by 43% over the campaign period. |
| Media Type | Music Video |
| Length | |
| Soundtrack | Don't stop me now |
| Production Service Company | Solent Film |
| Director | Wolf & Lamm Prod. GmbH |
| Account Manager | Christina Antes |
| Production Service Company | Alex Momchev |
| Executive Creative Director | Matthias Harbeck |
| Executive Creative Director | Hans-Peter Sporer |
| Global Chief Creative Officer | Alexander Schill |
| Other | Katharina Keith |
| Management Supervisor | Katrin Eberbach |
| Art Director | Nicolas Klein |
| Account Director | Julian Rinnewitz |
| Copywriter | Florian Daldrup |
| Copywriter | Kornelisa Szatko |
| Executive Producer | Maik A. Schmidt |
| Production Assistant | Alexandra Junginger |
| Director of Photography (DOP) | Phillip Kaminiak |
| Executive Producer | Mandy Kothe |
| Producer | Jens Groeger |
| Producer | Alex Momchev |
| Producer | Emil Rangelov |
| CGI Animation | Chris Faber |
| Colorist | Pana Agueta |
| Editor | Michael Timmers |
| Music | Spark Entertainment |
| Artist | MNEK |
| Compositing | Stephan Tietz |
| Executive Post-Producer | Tim Tibor |
| Photographer | Tobias Schult |
| Sound Designer | Bernd Norbert Wuertz |
| Casting | Tom Hendryk |
More Work
SEE ALLFreeview Campaign
- BRAND:
- Freeview
Make yourself unstoppable
- BRAND:
- Strellson
- AGENCY:
- Serviceplan Campaign X