Ana Beatriz Nunes
Account Planner at AlmapBBDO
São Paulo, Brazil
TitleStork
Title (original language)Cegonha
Agency
Campaign Stork
Advertiser Volkswagen
Brand Volkswagen Tiguan
Date of First Broadcast/Publication 2018 / 7
Business Sector Cars
Story Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father''s attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions.
Media Type Television
Length
Executive Creative Director
Creative Director
Creative Team
Creative Team
Director
Director of Photography (DOP)
Art Director
Executive Producer
Editor
Editor
Post Production
Telecine
3D Graphics
Sound Production
Music Composer
Client Supervisor
Client Supervisor
Client Supervisor
Client Supervisor
Client Supervisor
Client Supervisor
Client Supervisor
Account Planner
Account Planner
Account Planner
Account Planner
Account Planner
Media Director
Media Director
Media Director
Media Director
Media Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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