Mike brings 15+ years experience to iris, with career nods including the iconic brand launch of Toyota Prius and the pivotal brand revival of Volvo. He hails most recently from Grey NY, where he was Global Planning Director on Volvo, contributing to the marketing initiatives that led to a Grand Prix at Cannes, and a major shift in the brand’s market success. At iris, Mike works across the New York, Atlanta, Chicago and Sao Paulo offices, overseeing the strategy and planning teams and leveraging the agency’s experiential, digital, CRM, social and content expertise across all client business.
Prior to Grey, Mike was VP, Strategic Planning Director at Innocean on Hyundai and See’s Candies. He has also held strategy and new business roles at The Garage Team Mazda/WPP and Saatchi & Saatchi LA.