Claire-Anaïs Decarli

Claire-Anaïs Decarli

Directeur commercial digital at McCann New York

About me


After several experiences in the event & advertising sectors in Paris/Istanbul, I’ve become an international digital marketing specialist with a holistic knowledge & approach:

• Digital marketing specialist for 9 years: closely working with offline, event, PR, production agencies & partners to elaborate full 360 campaigns.
• International new business development for 6 years (J.W.T, HAVAS, Cheil WW)
• Project & Brand Management for 9 years
• Social media strategy: have Ied the Intel MEA countries’ social media strategies from Turkey & developed creative / sCRM campaigns for local & international brands.
• Mobile Marketing
• Branding: creating brands from scratch & rebooting brands
• Business development & entrepreneurship : accelerating innovations & providing creative strategies in the Fashion industry (wearable technology, connected devices…)
• Integrated/Digital Strategy (Global, Regional & Local).

Competence areas: FMCG, HORECA, Telecommunication, Luxury goods, Fashion, Automotive, New Technologies, Airline companies.

I'm glad to work in this international context, always learning from the others and our differences. Meeting new working approaches and different personalities. It is an every-day challenge.


Directeur commercial digital
New York, United States

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